Catherine Chai
Employer Brand Strategist | Leadership & Team Coach | Learning Experience Designer
Catherine Chai is a seasoned facilitator, executive coach, and learning strategist with over 20 years of experience. She brings a unique blend of business acumen, human insight, and infectious energy to every room, whether she’s coaching senior executives, running leadership offsites, or equipping middle managers to become effective people developers.
As the founder of Broc Consulting, Catherine has led more than 300 projects across Asia, partnering with Asia-based multinationals, public institutions, nonprofit organisations organisations and forward-looking SMEs. She has a keen eye for where culture, communication, and leadership intersect. She’s known for designing engaging, impactful and practical learning experiences that stick.
Catherine holds the ICF Professional Certified Coach (PCC) credential and is a sought-after speaker on employer branding, coaching leadership, and culture transformation. She also chairs the EGN HR Leaders Peer Group and serves as an adjunct faculty member at the Singapore University of Social Sciences, where she teaches Strategic Brand Management.
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