Classroom/ Online: Yes/ No
Scheduling Date(s):
1) 26 Mar 2026 (classroom)
2) 23 Jun 2026 (classroom)
Note: Please click specific date for detailed venue and course fee etc.
Digital Branding for Non-Profits
Non-profits often struggle with limited resources and visibility. This course equips mission-driven teams with digital branding skills to amplify their cause, mobilize supporters, and craft emotionally compelling narratives using low-cost, high-impact tools.
Objective
- Understand branding principles in a non-profit context
- Build consistent messaging across digital channels
- Create emotional and values-based campaigns
- Use GenAI tools for content and visual production
- Align branding with donor, volunteer, and beneficiary goals
Outline
- Defining Your Non-Profit’s Brand DNA
- Digital Touchpoints: Website, Email, Social Media
- Telling Stories of Change (Donor, Volunteer, Beneficiary)
- Canva for Non-profits + ChatGPT for Messaging
- Fundraising Campaigns and Partnership Branding
- Performance Tracking and Community Engagement
Who should attend
- Non-profit leaders and comms officers
- CSR managers and community advocates
- Faith-based, social enterprise, or volunteer organisations
- Educators and student-run initiatives
Methodology
Campaign audits, peer sharing, GenAI content generation, storytelling templates, and low-budget planning tools.
Profile of Jed Senthil
Communications | Digital Strategy (Marketing, Social Media & GenAI) | CET Trainer | ALTP | ALF | CTLPE | NTU CCE Certificate in Coaching
Jed Senthil is a seasoned corporate trainer and educator with over 15 years of cross-sector experience in communications, branding, digital strategy, youth development, social innovation, and generative AI. His career spans civil service, education, social enterprise, sports start-up, and the non-profit sector—bringing a rich blend of practical insights and diverse perspectives to his training.
Fluent in multiple languages and an accomplished theatre and film actor, Jed is recognised for his dynamic facilitation style, storytelling ability, and practical, results-oriented teaching. He is currently pursuing a PhD in Communication and Information in Singapore, focusing on influencer culture, health communication, and AI-assisted content creation. He also holds a Master’s in Media and Communication (NTU) and a BSc in Business (LSE, University of London).
As a certified trainer and associate faculty member, Jed has delivered over 3,000 hours of training to adult learners across Singapore’s autonomous universities, polytechnics, and leading private institutions, as well as internationally in countries such as China and Vietnam. He has designed and facilitated signature workshops on:
- Digital Marketing with Generative AI
- Social Media & Branding Strategies
- Strategic Communication & Influence
- Personal Branding & Digital Portfolios
- Presentation Skills for Leaders
- Cross-Cultural Communication
Jed’s expertise is grounded in leadership roles as a social enterprise founder, civil service officer, and international youth facilitator (SSEAYP). He has trained over 5,000 youth and professionals in communication, leadership, entrepreneurship, and social impact, and mentored senior executives, scholars, and athletes.
What Sets Jed Apart
- Merges deep academic research with real-world practice
- Proven ability to engage and inspire executives and adult learners
- Empathetic, inclusive facilitation style
- Delivers actionable, future-ready skills in communication and digital strategy
With his unique ability to bridge theory and application, Jed equips individuals and organisations to communicate with impact, strengthen their digital presence, and thrive in the evolving landscape of AI-driven communication.
