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Building Authority Through Personal Branding and Strategic Networking

Grow your portfolio and business through personal branding on LinkedIn with the right networking skills

In an increasingly digitized business landscape, your professional reputation is your most valuable currency. This course is an intensive one-day masterclass designed to transform corporate leaders from hidden gems into recognized industry authorities.

Participants will learn to dismantle the "imposter syndrome" and craft a compelling narrative that resonates with stakeholders, partners, and future clients.

The second half of the program demystifies the art of networking, moving away from transactional business card swapping to our high-leverage "Golden Goose" strategy.

By integrating advanced LinkedIn outbound strategies with refined face-to-face communication skills, participants will leave with a unified system to generate high-quality leads, secure appointments, and scale their professional influence effortlessly.

Objective

Outline

Module 1: The Personal Brand
• Defining your professional Mission.
• Brand Audit: What counts as a brand? (Visuals, tone, reputation, digital footprint).
• The "Silent Resume": Why your digital presence matters even when you aren't in the room.
• Case Studies: Deconstructing celebrity and CEO brands—what makes them stick?

Module 2: The LinkedIn Architecture
• Profile Optimization: Moving from an "Online CV" to a "Landing Page" for you.
• Visual Storytelling: Headshots, banners, and the "Featured" section.
• The Headline Formula: Writing a headline that speaks to value, not just job titles.
• Workshop: Real-time profile auditing and "about section" refinement tips.

Module 3: Content & Outbound Strategy (Scale)
• Engagement Strategy: How to comment and engage to expand visibility without spending all day online.
• Thought Leadership: Simple frameworks for posting content that demonstrates expertise.
• The Outbound Engine: How to identify prospects and drive appointments through search.
• Messaging Scripts: The psychology of the DM—how to slide into inboxes without being "spammy."

Module 4: The Networking Mindset
• Why Network? Shifting the perspective from "selling" to "helping."
• Principles of Good Networking: Authenticity, reciprocity, and active listening.
• The Golden Goose vs. The Golden Egg: How to identify people who can refer you to multiple clients, rather than finding 1 client at a time.

Module 5: Verbal Branding & Conversation Design
• The Elevator Pitch 2.0: Ditching the rehearsed speech for the "Conversational Hook."
• Key Messages: What are the 3 things you want people to remember about you?
• Conversation Starters: Non-awkward ways to break the ice at corporate events.
• Exit Strategies: How to gracefully end a conversation while keeping the door open.

Module 6: Networking Roleplay & Application
• Simulation: Participants pair up to practice "entering the room," the introduction, and the "ask."
• Hot Seat Coaching: "Awesome Sauce" live feedback on body language, tone, and clarity.
• Scenario Work: Handling the "What do you do?" question with impact.

Who should attend

Professionals, managers, business owners, and individuals who want to strengthen their personal brand, build credibility, and expand their professional network to advance their career or business.

Profile of Hatta Aziz

A seasoned Speaker, Consultant, Trainer, and Content Creator specializing in Digital Marketing and Generative AI. Expertise spans across:

• Digital Marketing & Strategy – Social Media, Google Maps Marketing, SEO, and Brand Marketing
• Content Excellence – Content Creation, Content Marketing, and Content Strategy
• Consulting & Training – Brand Consulting, Marketing Consulting, Corporate Training, and Digital Strategy
• Emerging Technologies – Leveraging Generative AI for marketing and content innovation
• Holds the Advanced Certificate in Learning and Performance 2.0 (ACLP) from the Institute for Adult Learning, Singapore.

With a distinguished career spanning over 15 years in the realms of digital marketing, social media, and content creation, Hatta is the visionary behind Awesome Sauce, a consultancy dedicated to enhancing digital marketing initiatives with straightforward yet impactful strategies.

Hatta’s expertise has been sought after by an array of prestigious clients, including multinational corporations such as PUMA and DBS, esteemed government entities like MUIS, and revered local small and medium-sized enterprises (SMEs) including The Cage. His acumen has also been showcased through leading workshops and delivering speeches at various industry conventions, focusing on digital marketing, AI, and brand storytelling.

Hatta’s aptitude for narrative began in his early years, notably when he secured the first prize for his rendition of “The Three Little Pigs” in kindergarten. This early inclination towards storytelling has seamlessly transitioned into a professional aptitude for connecting with audiences, which now underpins his success as a digital consultant, content creator, and educator.

Specialising in digital marketing strategies, AI tools for marketing productivity and social media, Hatta has a rich history of professional achievements, including overseeing global social media operations at Razer and spearheading digital marketing efforts for Starbucks in Singapore.

In addition to his consultancy work, Hatta is the founder of BOOTHYPE.com, an influential football boot review platform. The site has attracted over 2 million readers globally, achieved millions of views across social media platforms, and boasts a collection of football gear that rivals the inventory of the British museum.