| Event Profile | |
| Class/ Online | Classroom |
| Date | 16 March 2026 |
| Time | 9am to 5pm |
| Venue | Holiday Inn Atrium Singapore (Halal Certified) 317 Outram Road Singapore 169075 |
| Fee | 9% GST will apply SGD 550.003 & above: SGD530.00 each For Member SGD 522.5 3 & above: SGD503.5 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Other Date(s) | 1) 16 Jun 2026 |
| Trainer | |
| Activity | |
| You may reach us via T: 6204 6214 E: info@ccisg.com Alternatively, you may send below details to register Contact Person Company (optional), Name, Job Title, Mailing Address, Tel, Email Participant(s) Name, Job Title, Email | |
Stand Out with Integrity. Lead with Credibility.
In today’s fast-paced and competitive workplace, doing good work is no longer enough. Whether you are in the public or private sector, your personal brand - the way others perceive, remember and refer to you - has become a powerful career asset.
This practical, one-day course will equip you with the clarity, confidence and communication tools to define your unique strengths, stand out for the right reasons and position yourself for growth, leadership and long-term influence.
Because in the modern workplace, visibility is no longer optional - it’s strategic.
Why Personal Branding Matters Today
In today’s fast-paced and competitive workplace, doing good work is no longer enough. Whether you are in the public or private sector, your personal brand - the way others perceive, remember and refer to you - has become a powerful career asset.
This practical, one-day course will equip you with the clarity, confidence and communication tools to define your unique strengths, stand out for the right reasons and position yourself for growth, leadership and long-term influence.
Because in the modern workplace, visibility is no longer optional - it’s strategic.
Why Personal Branding Matters Today
- People work with people they trust, recognise, and respect - not just job titles.
- Promotions, projects, and leadership roles often go to those who are known for their value.
- Online platforms like LinkedIn have made silent professionals invisible.
- Personal Branding is not about bragging - it's about taking ownership of your reputation and showing up with intentionality and authenticity.
Objective
By the end of this one-day workshop, participants will:
- Understand the concept and power of personal branding in professional environments
- Discover their core strengths, values and what makes them unique
- Develop a clear and confident Personal Brand Statement
- Learn how to communicate their value in meetings, interviews, and online
- Create a personalised visibility plan aligned with their career goals
Outline
Morning Session
1. Introduction: What is Personal Branding?
2. Discover Your Personal Brand DNA
3. Craft Your Personal Brand Message
Afternoon Session
4. Make Your Brand Visible (Without Bragging)
5. Build Your 30-Day Visibility Action Plan
6. Closing Integration + Q&A
1. Introduction: What is Personal Branding?
- Demystifying branding in a government/corporate context
- Reputation vs Roles
- Examples of influential professional brands
2. Discover Your Personal Brand DNA
- Identify key strengths and values
- Explore what makes you credible, likable and respected
- Define your ‘Brand Why’ and areas of impact
3. Craft Your Personal Brand Message
- Develop a 1-sentence Personal Brand Statement
- Practice a confident 30-second introduction
- Position yourself clearly without ‘self-promotion’
Afternoon Session
4. Make Your Brand Visible (Without Bragging)
- Understand the 3 C’s of Visibility: Consistency, Contribution, Communication
- Learn subtle strategies to increase visibility in meetings, presentations, and internal platforms
- LinkedIn, emails, and workplace visibility tips
5. Build Your 30-Day Visibility Action Plan
- Simple steps to raise your professional profile
- Personal goal-setting for brand development
- Tools and resources to maintain momentum
6. Closing Integration + Q&A
- Group share: ‘What’s one part of your brand you’re claiming today?’
- Workshop recap & final takeaways
- Live Q&A or mini coaching
Who should attend
This course is ideal for:
No prior branding or marketing knowledge is needed.
- Government employees looking to grow their professional presence and leadership potential
- Corporate professionals seeking career growth, visibility or transition into leadership roles
- Team leads or managers preparing for promotions or public-facing responsibilities
- Anyone who feels they do great work - but often go unnoticed
No prior branding or marketing knowledge is needed.
Methodology
This is not a theory-heavy seminar. It's an interactive and reflective workshop designed to inspire action and self-awareness through:
Each participant will leave with a clear brand foundation, a messaging framework, and a practical visibility action plan.
- Mini lectures with real-life examples
- Hands-on exercises and worksheets
- Group discussion and peer feedback
- Personal coaching moments
- Professional yet safe learning environment that respects all levels of confidence and experience
Each participant will leave with a clear brand foundation, a messaging framework, and a practical visibility action plan.
Harasha Bafana's Profile
Harasha Bafana is a Personal Branding Coach, Consultant, Speaker & Trainer. She holds an MBA (Marketing) from Singapore’s Nanyang Technological University and a Social Science honours degree from National University of Singapore. She also holds the WSQ Advanced Certificate in Learning and Performance (ACLP).
Having personally experienced the power of influential branding & communication, she champions it as a core growth strategy for her clients' professional and personal development.
She served two terms as a Board Member with the Agri-Food & Veterinary Authority of Singapore (AVA) and is currently a three-term Board Member of Nanyang Academy of Fine Arts (NAFA). She was also Vice Chairman II of DEWI@SMCCI, the women entrepreneurs’ wing of Singapore Malay Chamber of Commerce and Industry (SMCCI).
Her 27-year career has had several interesting changes. She began as a Foreign Service Officer at the Singapore’s Ministry of Foreign Affairs, followed by a managerial stint at SingTel. This accidental entrepreneur then ran a Middle Eastern restaurant business called Samar, which she helped grow into a million-dollar business with no advertising. TIME Magazine - in its annual search for ‘the region's most remarkable places & experiences’ - named Samar in its The Best of Asia list. Harasha was also SME Centre Director at the Singapore Malay Chamber of Commerce and Industry (SMCCI), and together with her team, helped advise more than 5,000 SMEs.
Having personally experienced the power of influential branding & communication, she champions it as a core growth strategy for her clients' professional and personal development.
She served two terms as a Board Member with the Agri-Food & Veterinary Authority of Singapore (AVA) and is currently a three-term Board Member of Nanyang Academy of Fine Arts (NAFA). She was also Vice Chairman II of DEWI@SMCCI, the women entrepreneurs’ wing of Singapore Malay Chamber of Commerce and Industry (SMCCI).
Her 27-year career has had several interesting changes. She began as a Foreign Service Officer at the Singapore’s Ministry of Foreign Affairs, followed by a managerial stint at SingTel. This accidental entrepreneur then ran a Middle Eastern restaurant business called Samar, which she helped grow into a million-dollar business with no advertising. TIME Magazine - in its annual search for ‘the region's most remarkable places & experiences’ - named Samar in its The Best of Asia list. Harasha was also SME Centre Director at the Singapore Malay Chamber of Commerce and Industry (SMCCI), and together with her team, helped advise more than 5,000 SMEs.
