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Mobile-First Video Production For Social Media

Transform your team into mobile content powerhouses by mastering the intersection of customer insights, AI-driven planning and strategy, and hands-on video production.

In today’s digital landscape, a brand’s ability to scale depends on how well it can tell its stories on social media to build trust and relationships.

Mobile-First Video Production For Social Media is an intensive, hands-on workshop designed to strip away the complexity of social media algorithms and replace it with our proven M.A.S.S. methodology (Mission, Actionable Insights,
Storytelling, Scale). We move beyond theory, teaching participants how to leverage AI to identify customer insights and translate dry corporate objectives into compelling, human-centric narratives that convert.

Participants will not just learn how to produce high-quality Reels and TikToks in-house; they will understand the why behind the techniques.

From storyboarding with AI to shooting and editing on a smartphone, attendees will leave the session with a finished piece of content and the confidence to replicate the process immediately.

Objective

Outline

Module 1: The Social Landscape & The Funnel
• The "Scale" Mindset: Understanding how algorithms actually work (Engagement vs. Reach).
• The role of short-form video (Reels/TikTok) in the modern marketing funnel.
• Platform nuances: LinkedIn vs. Instagram vs. TikTok for B2B/B2C.

Module 2: Mission & Insights (The "Why")
• Reconnecting with your company’s Mission Statement—find out what makes your company unique and how this can help differentiate you from the competition.
• Actionable Insights: How to find out what your customer actually cares about to create high performing engaging content.
• Data mining: Using free tools to find trending topics and customer pain points such as Google Trends, Tiktok and Instagram

Module 3: The Art of the Story & Design (S)
• Storytelling: The "Hook, Value, Call-to-Action" framework.
• Design principles for non-designers: Visual hierarchy and text overlays.
• AI Workshop: Using ChatGPT/Claude to generate script variations, storyboards, and content calendars based on the insights gathered in Module 2.

Module 4: Pre-Production & The Setup
• Translating the AI script into a shot list.
• Mobile Cinematography 101: Lighting, framing, stability, and audio hacks.
• Confidence on camera: How to coach your colleagues (or yourself) to speak naturally.

Module 5: Class Exercise – Lights, Camera, Action
• Practical: Participants break into pairs or small groups.
• The Mission: Shoot the Reel planned in the morning session.
• Instructor provides live feedback on angles and delivery during the shoot.

Module 6: Post-Production & Polish
• Practical: Mobile Editing Walkthrough (CapCut or In-App Editors).
• Pacing cuts, adding captions (crucial for silent viewing), and selecting trending audio.
• Final export settings for maximum quality.

Showcase & Critique
• Screening selected works from the class.
• Final Q&A and actionable next steps for the content calendar.

Who should attend

This course is suitable for marketing and communications professionals, business owners, entrepreneurs, content creators, trainers, and anyone who wants to create engaging social media videos using a smartphone.

Profile of Hatta Aziz

A seasoned Speaker, Consultant, Trainer, and Content Creator specializing in Digital Marketing and Generative AI. Expertise spans across:

• Digital Marketing & Strategy – Social Media, Google Maps Marketing, SEO, and Brand Marketing
• Content Excellence – Content Creation, Content Marketing, and Content Strategy
• Consulting & Training – Brand Consulting, Marketing Consulting, Corporate Training, and Digital Strategy
• Emerging Technologies – Leveraging Generative AI for marketing and content innovation
• Holds the Advanced Certificate in Learning and Performance 2.0 (ACLP) from the Institute for Adult Learning, Singapore.

With a distinguished career spanning over 15 years in the realms of digital marketing, social media, and content creation, Hatta is the visionary behind Awesome Sauce, a consultancy dedicated to enhancing digital marketing initiatives with straightforward yet impactful strategies.

Hatta’s expertise has been sought after by an array of prestigious clients, including multinational corporations such as PUMA and DBS, esteemed government entities like MUIS, and revered local small and medium-sized enterprises (SMEs) including The Cage. His acumen has also been showcased through leading workshops and delivering speeches at various industry conventions, focusing on digital marketing, AI, and brand storytelling.

Hatta’s aptitude for narrative began in his early years, notably when he secured the first prize for his rendition of “The Three Little Pigs” in kindergarten. This early inclination towards storytelling has seamlessly transitioned into a professional aptitude for connecting with audiences, which now underpins his success as a digital consultant, content creator, and educator.

Specialising in digital marketing strategies, AI tools for marketing productivity and social media, Hatta has a rich history of professional achievements, including overseeing global social media operations at Razer and spearheading digital marketing efforts for Starbucks in Singapore.

In addition to his consultancy work, Hatta is the founder of BOOTHYPE.com, an influential football boot review platform. The site has attracted over 2 million readers globally, achieved millions of views across social media platforms, and boasts a collection of football gear that rivals the inventory of the British museum.