In today’s fast-paced digital landscape, creating engaging social media content is no longer just about text and static visuals—it’s about telling impactful stories through images, audio, and video. Generative AI has opened up powerful new possibilities for professionals to produce high-quality, creative, and customized content quickly and efficiently—without requiring advanced design or technical skills.

This one-day workshop is designed to equip participants with practical tools, strategies, and hands-on experience to leverage AI for content creation.

From generating attention-grabbing visuals and voiceovers to producing short-form videos tailored for different platforms, participants will discover how to unlock the potential of AI to enhance creativity, save time, and boost audience engagement.

By the end of the workshop, participants will walk away with ready-to-use content pieces, a deeper understanding of AI tools, and the confidence to apply generative AI in their day-to-day social media strategies.

Course pre-requisites:
• No prior knowledge of AI is needed.
• No software installation is required.
• Please bring a WIFI enabled laptop for hands-on activities.
• Participants must have a personal or work Gmail account to sign up for AI tools

Objective

By the end of this course, participants will be able to:

• Understand how generative AI can transform social media marketing.
• Use AI tools to create compelling images, audio, and video content.
• Apply storytelling strategies to maximize audience engagement.
• Integrate AI-generated content into effective social media campaigns.
• Avoid ethical pitfalls and ensure responsible use of AI.

Outline

1. Strategy

• Understanding today’s social media landscape and how social media platforms work
• Developing social media strategies through customer insights using Google and AI

2. Understanding AI

• AI prompting fundamentals – how to create effective prompts to connect with AI platforms
• Using AI to supercharge marketing strategy (ideation, planning, research)
• Potential Applications of Generative AI
• Ethical use of AI – Privacy and data protection concerns and how to use generative AI responsibly

3. Creating captivating images and text using Generative AI

• Leveraging AI to craft images and copy applicable for content (script writing, blog articles, posters, images etc.)
• Practice session: Create a poster with AI tools
• Platforms used: Google’s NotebookLM, Whisk, Sora, Canva AI

4. AI-Powered Audio Content Creation and AI-Generated Music and Lyrics

• Utilizing AI-powered tools to create realistic text-to-speech (TTS) audio content
• Composing songs with AI-driven audio tools
• Practice session: Create a song with AI tools
• Platforms used: Suno

5. Generate Amazing Videos Powered by Artificial Intelligence

• Learn to transform video scripts into video
• Editing videos using AI-driven tools
• Boost engagement of your videos by providing subtitles
• Incorporate transitions to ensure seamless video flow
• Practice session: Create a short 8 second video with AI
• Platforms used: Google’s Flow, Sora

Who should attend

This course is ideal for marketing teams, content creators, and professionals who want to quickly produce eye-catching social media content using AI tools for images, audio, and video.

Methodology

The trainer will guide participants through interactive demonstrations, step-by-step hands-on exercises, and real-time content creation using Generative AI tools to ensure practical learning and immediate application.

Testimonial

Hatta Aziz's Profile

A seasoned Speaker, Consultant, Trainer, and Content Creator specializing in Digital Marketing and Generative AI. Expertise spans across:

• Digital Marketing & Strategy – Social Media, Google Maps Marketing, SEO, and Brand Marketing
• Content Excellence – Content Creation, Content Marketing, and Content Strategy
• Consulting & Training – Brand Consulting, Marketing Consulting, Corporate Training, and Digital Strategy
• Emerging Technologies – Leveraging Generative AI for marketing and content innovation
• Holds the Advanced Certificate in Learning and Performance 2.0 (ACLP) from the Institute for Adult Learning, Singapore.

With a distinguished career spanning over 15 years in the realms of digital marketing, social media, and content creation, Hatta is the visionary behind Awesome Sauce, a consultancy dedicated to enhancing digital marketing initiatives with straightforward yet impactful strategies.

Hatta’s expertise has been sought after by an array of prestigious clients, including multinational corporations such as PUMA and DBS, esteemed government entities like MUIS, and revered local small and medium-sized enterprises (SMEs) including The Cage. His acumen has also been showcased through leading workshops and delivering speeches at various industry conventions, focusing on digital marketing, AI, and brand storytelling.

Hatta’s aptitude for narrative began in his early years, notably when he secured the first prize for his rendition of “The Three Little Pigs” in kindergarten. This early inclination towards storytelling has seamlessly transitioned into a professional aptitude for connecting with audiences, which now underpins his success as a digital consultant, content creator, and educator.

Specialising in digital marketing strategies, AI tools for marketing productivity and social media, Hatta has a rich history of professional achievements, including overseeing global social media operations at Razer and spearheading digital marketing efforts for Starbucks in Singapore.

In addition to his consultancy work, Hatta is the founder of BOOTHYPE.com, an influential football boot review platform. The site has attracted over 2 million readers globally, achieved millions of views across social media platforms, and boasts a collection of football gear that rivals the inventory of the British museum.