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Lead and Influence Through the Power of Storytelling
Today’s media landscape of unprecedented speeds and volumes of information transfer has led to competition between messages. Anyone who wants to influence, whether it’s to push forward a social cause, to sell products, or simply to change the way people think, has no choice but to share their messages in the most compelling way.
One of the most effective and powerful tools of influence is storytelling.
Think about it, our lives are made up of stories, stories of our past, stories we tell ourselves and stories people tell about us. Human beings share stories to remind each other of who they are and how they should act. These tales are deeply ingrained in our DNA, and no matter where or when you were born, certain patterns of stories will influence you enormously. When we hear stories based on these patterns, we feel more like we’re remembering something forgotten than learning something new.
Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.
How good are you at articulating the story of your life to connect with others? How well can you tell the story of your company, of the people you lead so they feel valued? In this highly experiential and exploratory workshop, Mr. Shawn will lead you through how to generate powerful stories from our own lives and observations from everyday lives to powerfully influence people that you lead.
One of the most effective and powerful tools of influence is storytelling.
Think about it, our lives are made up of stories, stories of our past, stories we tell ourselves and stories people tell about us. Human beings share stories to remind each other of who they are and how they should act. These tales are deeply ingrained in our DNA, and no matter where or when you were born, certain patterns of stories will influence you enormously. When we hear stories based on these patterns, we feel more like we’re remembering something forgotten than learning something new.
Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.
How good are you at articulating the story of your life to connect with others? How well can you tell the story of your company, of the people you lead so they feel valued? In this highly experiential and exploratory workshop, Mr. Shawn will lead you through how to generate powerful stories from our own lives and observations from everyday lives to powerfully influence people that you lead.
Objective
- Influence with stories – how telling the best stories will make all the difference in business, work and relationships
- Dig deep into your personal experiences to craft authentic stories that teach and inspire
- Create a “story-file” of stories, so that you always have compelling stories in your armory that you can tell to influence on demand
- Learn the various types of stories you can tell for different situations and purposes
- Make heroes of your employees by recognizing and sharing their success stories
- Be a master storyteller so that you can energize, excite and engage your audience every time you speak
- Bring the audience through a roller-coaster ride in emotions so that they experience the learning for themselves, are inspired and moved to take action
Outline
Introduction to Storytelling
• Appreciate the various effects of storytelling in everyday life
• Why storytelling works
Master the Elements of an Effective Story
• Finding a plot that connects
• The devil is in the details!
• Character sketching
• Milking moral dilemmas
Crafting Meaningful Stories
• The various type of stories, so that you can craft stories for all situations and purposes
• Tell touching personal stories to get the audience to connect to a high goal
• Masterfully combine several stories to make a powerful point
• Craft stories that offers a message or lesson for the audience
Impactful Storytelling Delivery
• Keep your audience at the edge of their seats through your story
• Apply powerful delivery techniques, such as voice quality, enunciation, accents, pitch, vocal variety, body language, eye contact and energy, to bring the story to life
• Appreciate the various effects of storytelling in everyday life
• Why storytelling works
Master the Elements of an Effective Story
• Finding a plot that connects
• The devil is in the details!
• Character sketching
• Milking moral dilemmas
Crafting Meaningful Stories
• The various type of stories, so that you can craft stories for all situations and purposes
• Tell touching personal stories to get the audience to connect to a high goal
• Masterfully combine several stories to make a powerful point
• Craft stories that offers a message or lesson for the audience
Impactful Storytelling Delivery
• Keep your audience at the edge of their seats through your story
• Apply powerful delivery techniques, such as voice quality, enunciation, accents, pitch, vocal variety, body language, eye contact and energy, to bring the story to life
Who should attend
• Leaders who have to lead change and inspire their team
• Salespeople who want to present their products / services to clients in a compelling manner
This is not a basic leadership or communications skills course.
Therefore, participants should possess assumed knowledge such as:
• Basic knowledge about leadership skills (do’s and don’ts, personal experiences of being led)
• Prior experience/knowledge with presentations, leadership communication
• Basic communication skills, e.g. body language, tonality, facial expression
• Prior knowledge of content in their own work areas
Pre-requisites:
• Open-mindedness and receptiveness to new ideas
• Readiness to accept that everyone tell stories, but it takes skill to tell powerful and compelling story
• Fair fluency in the Spoken English Language (this is not an English-Proficiency Course)
• Salespeople who want to present their products / services to clients in a compelling manner
This is not a basic leadership or communications skills course.
Therefore, participants should possess assumed knowledge such as:
• Basic knowledge about leadership skills (do’s and don’ts, personal experiences of being led)
• Prior experience/knowledge with presentations, leadership communication
• Basic communication skills, e.g. body language, tonality, facial expression
• Prior knowledge of content in their own work areas
Pre-requisites:
• Open-mindedness and receptiveness to new ideas
• Readiness to accept that everyone tell stories, but it takes skill to tell powerful and compelling story
• Fair fluency in the Spoken English Language (this is not an English-Proficiency Course)
Testimonials
I also warmly observed your gentle heart tapping when you were picking up emotions from people during the session; you communicated your empathy through action and that was a lesson as well. Thank you for the session. Really inspiring.
Personally I am very inspired by Shawn. Looking forward to learn more from him.
I am extremely impressed by Shawn's ability to actively listen while shedding light on different aspects of my life. He is a gifted coach who reflects empathy, patience and kindness to others.
Personally I am very inspired by Shawn. Looking forward to learn more from him.
I am extremely impressed by Shawn's ability to actively listen while shedding light on different aspects of my life. He is a gifted coach who reflects empathy, patience and kindness to others.
Profile of Shawn Hoh
Leadership Speaker, Coach, and Trainer | 2nd Generation Business Leader | Certified Enneagram Practitioner | ACLP Certified | Certified SCRUM Master
Shawn stands at the forefront of next generation leadership, championing a world where people can go to work and enjoy what they do, with the people they love, knowing that they can make a difference. His dedication to deep empathy and human connection is the cornerstone of every engagement, creating safe and inclusive spaces that empower individuals to contribute fully and authentically.
As a beacon for joyful and engaging learning, Shawn infuses each session with fun and innovative strategies, ensuring learning is not just a process but a delightful journey. With a strong focus on combing lectures and gamification, his workshops are a testament to practical insightfulness, seamlessly tying abstract concepts to everyday choices with an engaging flair that resonates deeply with his audience.
Drawing on his personal narrative of courage and resilience, Shawn's leadership story is rich with hands-on experiences as a second generation business owner, fuelling his dynamic approach to speaking and coaching. His narrative is a pledge of confidence, a testament to his own journey of self-worth and achievement, which he passionately imparts to inspire transformation.
At the heart of Shawn's methodology lies a robust suite of leadership tools—from the Enneagram to Situational Leadership—that he deftly applies to unveil and enhance the leadership capabilities of his clients. His nuanced understanding of team dynamics and behavioural patterns informs his consultative approach, diagnosing and navigating complex organizational challenges with a perspective shaped by mutual respect and inclusivity.
In his role as a second-generation business leader, Shawn has cultivated a company culture celebrated for its empathy, respect, and steadfast commitment to employee welfare and customer satisfaction. His efforts have yielded a legacy of staff retention and wellness, setting an industry standard for what an enlightened, psychologically safe workplace looks like.
Through a lens of pragmatic optimism, Shawn guides leaders to shift from constraint to conquest, equipping them with the mindset to overcome barriers and embrace growth. With an impressive track record impacting over 5,000 individuals in the past five years and working with organisations like Singtel, Property Guru, and Family Justice Courts, Shawn doesn't just promise results—he makes them a reality, ensuring every participant walks away poised to make their mark. If Shawn's vision speaks to you, and you're looking for a speaker who will leave an indelible mark on your team and organization, reach out. Together, you'll not just chart a course for success—you'll redefine it.
