Classroom/ Online: Yes/ No
Scheduling Date(s):
1) 10 Mar 2026 (classroom)
2) 25 Jun 2026 (classroom)
Note: Please click specific date for detailed venue and course fee etc.
Persuasive Digital Marketing with GenAI
In today’s noisy digital landscape, marketing messages need more than visibility—they need persuasion. This course equips you with the latest GenAI tools and persuasive strategies to craft impactful content that resonates, builds trust, and converts across platforms. Learn how to combine storytelling, data, emotion, and AI-driven design for results-driven digital campaigns.
Objective
- Understand core principles of persuasive digital marketing
- Use GenAI tools (e.g., ChatGPT, Canva AI) to create compelling content
- Build persuasive copy and calls-to-action using behavioral triggers
- Apply emotional branding and customer-centric frameworks
- Optimize content across platforms (social, email, web, video)
Outline
- Psychology of Persuasion in Digital Marketing
- Introduction to GenAI for Marketers
- AIDA, FOMO & Other Frameworks in Action
- Crafting Visual + Verbal Content with GenAI
- Platform-Specific Strategies (Instagram, LinkedIn, TikTok)
- Metrics That Matter: From Reach to Conversion
Who should attend
- Marketing executives and content creators
- SMEs and solopreneurs
- Corporate communications teams
- Digital strategists and brand consultants
Methodology
Hands-on exercises, real-world campaign analysis, GenAI content labs, group critiques, and guided project development.
Profile of Jed Senthil
Communications | Digital Strategy (Marketing, Social Media & GenAI) | CET Trainer | ALTP | ALF | CTLPE | NTU CCE Certificate in Coaching
Jed Senthil is a seasoned corporate trainer and educator with over 15 years of cross-sector experience in communications, branding, digital strategy, youth development, social innovation, and generative AI. His career spans civil service, education, social enterprise, sports start-up, and the non-profit sector—bringing a rich blend of practical insights and diverse perspectives to his training.
Fluent in multiple languages and an accomplished theatre and film actor, Jed is recognised for his dynamic facilitation style, storytelling ability, and practical, results-oriented teaching. He is currently pursuing a PhD in Communication and Information in Singapore, focusing on influencer culture, health communication, and AI-assisted content creation. He also holds a Master’s in Media and Communication (NTU) and a BSc in Business (LSE, University of London).
As a certified trainer and associate faculty member, Jed has delivered over 3,000 hours of training to adult learners across Singapore’s autonomous universities, polytechnics, and leading private institutions, as well as internationally in countries such as China and Vietnam. He has designed and facilitated signature workshops on:
- Digital Marketing with Generative AI
- Social Media & Branding Strategies
- Strategic Communication & Influence
- Personal Branding & Digital Portfolios
- Presentation Skills for Leaders
- Cross-Cultural Communication
Jed’s expertise is grounded in leadership roles as a social enterprise founder, civil service officer, and international youth facilitator (SSEAYP). He has trained over 5,000 youth and professionals in communication, leadership, entrepreneurship, and social impact, and mentored senior executives, scholars, and athletes.
What Sets Jed Apart
- Merges deep academic research with real-world practice
- Proven ability to engage and inspire executives and adult learners
- Empathetic, inclusive facilitation style
- Delivers actionable, future-ready skills in communication and digital strategy
With his unique ability to bridge theory and application, Jed equips individuals and organisations to communicate with impact, strengthen their digital presence, and thrive in the evolving landscape of AI-driven communication.
