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Building Your Authentic Leadership Identity

You have a personal leadership identity. But do you know if it suits your needs, gets you where you want to go and align to your authentic self?

Your leadership identity reflects who you are, what matters to you and your team. It projects the priorities, values, promises or deliverables that matter most for success in this role; it also shows how those things will be achieved through consistent actions on a day-to-day basis. 

If you have the wrong leadership identity for the position you have or the position you want, your work does not have the impact it could. A strong personal leadership identity allows all that’s powerful and effective about your leadership to become known to your community. It enables you to generate maximum value from being better able to attract and retain talent in your team to accessing more opportunities for yourself, your team and your organisation. And having a negative brand can lead to significant dire consequences.

Objective

In this workshop, the trainer will share critical insights and step-by-step methods she uses to coach leaders of Fortune 1000s to develop strong and authentic leadership identities. You’ll walk away uncovering the gems in your leadership style and create a core message and ways to fully embody your leadership identity, which can further cement your credibility and reputation.

Outline

Participants will learn:

• How to assess current leadership identity
• How to craft a distinctive and compelling leadership identity
• How to align leadership style to the organisation’s needs
• How to manage the leadership identity experience
• How to create a brand action plan to bring the leadership identity to life

Who should attend

Business owners, entrepreneurs, leaders, executives, managers and directors who want to gain a competitive advantage through a unique personal leadership identity. 

Methodology

This course is highly hands-on and interactive; 30% concept and 70% practice.

The course includes the use of:

• Group discussion
• Leadership Brand Assessment Tools
• Self-evaluation and feedback

Profile of Catherine Chai

Employer Brand Strategist | Leadership & Team Coach | Learning Experience Designer

Catherine Chai is a seasoned facilitator, executive coach, and learning strategist with over 20 years of experience. She brings a unique blend of business acumen, human insight, and infectious energy to every room, whether she’s coaching senior executives, running leadership offsites, or equipping middle managers to become effective people developers.

As the founder of Broc Consulting, Catherine has led more than 300 projects across Asia, partnering with Asia-based multinationals, public institutions, nonprofit organisations organisations and forward-looking SMEs. She has a keen eye for where culture, communication, and leadership intersect. She’s known for designing engaging, impactful and practical learning experiences that stick.

Catherine holds the ICF Professional Certified Coach (PCC) credential and is a sought-after speaker on employer branding, coaching leadership, and culture transformation. She also chairs the EGN HR Leaders Peer Group and serves as an adjunct faculty member at the Singapore University of Social Sciences, where she teaches Strategic Brand Management.